Custom Perfume Development
A custom fragrance is developed for one brand and one positioning. The work begins with an olfactory brief: who the product is for, which market it competes in, the intended character, the price positioning and the product format.
Development can start from an existing direction within our portfolio of more than 6,000 formulas, or from a blank page.
What is custom fragrance development?
Custom fragrance development is the creation of a new perfume composition for a specific brand. AROMA NOVA develops the fragrance from an olfactory brief through samples and evaluation to an approved, production-ready formula.
The olfactory brief
A precise brief shortens development. Useful input includes brand positioning, target audience, reference fragrances you like or want to avoid, desired character and intensity, product format and the markets you intend to enter.
From brief to approved formula
Development runs as a structured evaluation loop rather than a single delivery.
- Interpretation of the brief into one or more fragrance directions
- Sample development for evaluation
- Structured feedback and adjustment of the composition
- Repeat evaluation until the direction is confirmed
- Formula finalisation and approval for production
Development with production in mind
A composition is only useful if it can be manufactured consistently and documented for its intended market. Formulation therefore considers the finished product format, the packaging and the applicable regulatory framework from the start.
Frequently asked questions
Can you develop a perfume completely from scratch?
Yes. AROMA NOVA can develop fragrance concepts from the initial brief through formulation and production.
How many samples are usually produced?
This depends on the brief and on how quickly the direction is confirmed. Development normally runs across several evaluation rounds.
Is the resulting fragrance exclusive to my brand?
Exclusivity arrangements are agreed per project as part of the commercial terms.
Start your perfume project
Tell us about your brand, your market and the fragrance you have in mind. We will reply with the next practical step.